Episode 49: Using analytics to improve nonprofit supporter retention in 5 steps
How can nonprofits use analytics to support their donor engagement and retention goals?
The data that’s already in your constituent relationship management (CRM) software can help you make decisions about which supporters to engage, which channels to use when engaging them, and what kinds of messaging could reach them best—but where should you get started? Our friend Mark Becker, founding partner at Cathexis Partners, explains.
